Content Marketing

What’s inside

• What is the primary purpose of a content marketing strategy?
• Which metric most directly indicates how effectively a blog post engages readers?
• What is the main role of a buyer persona in content marketing?
• Why is content repurposing valuable in a content marketing program?
• A documented content marketing strategy should define the target audience, content goals, distribution channels, and…
• In the awareness stage of the buyer journey, content usually focuses on educating people about a problem rather than…
• A call to action, often abbreviated CTA, tells the audience what step to take [____].
• A content audit evaluates existing content for factors such as relevance, quality, performance, and [____].