Marketing Analytics

What’s inside

• Which metric is calculated by dividing total marketing cost by the number of acquired customers?
• A campaign generates $12,000 in revenue from $3,000 in advertising spend. What is its ROAS?
• Which attribution model assigns equal credit to every touchpoint in the customer journey?
• A landing page receives 8,000 visits and produces 320 form submissions. What is its conversion rate?
• Match each marketing analytics metric with its most appropriate definition.
• Match each analytics method with its primary purpose.
• Match each data concept with its correct description.
• Match each analytical visualization with the insight it most directly supports.