Typography Basics

Au programme

• In fashion editorial design, what does kerning control?
• Which typographic choice usually creates the clearest hierarchy on a fashion poster?
• A typeface refers to the design of a family of letters, while a font traditionally refers to a specific style, weight,…
• What is leading in typography?
• Tracking changes the spacing between individual pairs of letters in the same way that kerning does.
• Which characteristic is most associated with a serif typeface?
• In a fashion lookbook, using too many unrelated typefaces can weaken visual consistency and brand recognition.
• What does a typeface's x-height describe?